Rolls-Royce the British Luxury carmaker has unveiled its first ever Boutique’ in Dubai in association with AGMC, the sole and authorised representative for Rolls‑Royce Motor Cars in Dubai, Sharjah and the Northern Emirates of the UAE.
Located in Jumeirah the permanent Boutique has been created in the same spirit as the brand’s Summer Studio, a Rolls-Royce showcase that opens each summer in Porto Cervo, Sardinia.
The Dhs20 million Boutique spans 7,300 sq.ft. and features top-to-bottom vectorized pixel-animation screens on the external windows, visible to passers-by from the road and sidewalk.
It also features a number of experiential areas including an Inspiration Studio, Bespoke Atelier, interactive Spirit of Ecstasy, Pinnacle Café, virtual reality configurators and staging for bespoke one-of-one motor cars or newly-launched collections.
The Rolls-Royce Boutique is AGMC’s second Rolls-Royce showroom in Dubai, complementing their existing 10,000 sq. ft. flagship showroom on Sheikh Zayed Road which features the world’s most advanced Rolls-Royce Aftersales Centre.