Always innovative, always different and leading! This is what Dubai seeks to be and works hard to achieve. In line of working to lead Dubai to be the happiest city, the government is always keen to cater to all needs of all segments of the society in every field; this time: transportation and women. We’re pointing here to the recent announcement of Dubai Media Office, stating that Ladies Limo service will be launched for the first time via Careem App.
This comes under a cooperation agreement that was signed between RTA’s Dubai Taxi Corporation (DTC) with Careem, the leading online booking provider of taxi & limousine services. This ladies-dedicated service will be operated on deluxe limo driven by highly experienced female chauffeurs, and is branded as “Amira”, which means “Princess”.
Dr. Yousef Al Ali, CEO of DTC, pointed out: “Launching the new exclusive Ladies Limo service is a further evidence that DTC is committed to delivering best-in-class services to customers, and enriching the 5-star experience to unprecedented levels. The service will be appealing to VIP ladies in quest for privacy & comfort aboard deluxe transit means”
On the other hand, Mudassir Sheikha, Founder and Managing Director of Careem, said: “Partnering with DTC is pioneering step taken by Careem. Launching Ladies Limo service, branded as Amira, enhances the presence of Careem in Dubai through offering exclusivity to ladies and families service”.