Etihad Airways, UAE’s national airline, has announced a “First Class” partnership agreement with “Yas Mall” in Abu Dhabi to become one of the key partners of the mall’s Fashion Week YMFW16 which kicks off at the beginning of this October.
Under this partnership, Etihad Airways will offer the winner of the “Design your way to the Runway” competition a free ticket to visit a leading fashion destination which will be revealed closer to the time.
Commenting on the event Saoud Khoory, general manager of Yas Mall, Abu Dhabi, said that Yas Mall Abu Dhabi, is always looking to offer its visitors a first class experience like no other, and the partnership with Etihad Airways is a key testament to this ambition.
Saoud Khoory expressed his pleasure that Etihad will be taking part in the biggest fashion event this year, and with this partnership, they will be able to position Yas Mall Fashion Week as a global and international fashion event.
For his part, Mohammad Al Bulooki, Etihad Airways vice president – UAE and GCC Commercial, said that Etihad Airways’ collaboration with Yas Mall in Abu Dhabi showcases the airline’s dedication to supporting aspiring talent in the fashion industry. And he pointed out that the ambition, innovation and creativity required by up and coming designers weaves nicely into their own brand attributes.
It should be noted that Etihad Airways will be running a promotional stand at Yas Mall from October 6 to 15 with a raffle draw of more prizes to fashion destinations for all visitors to be announced on October 15.
To read this post in Arabic, click here.